Casting Actors Cast

Your Acting Investmnt

July 1, 2021

Your Acting Investment

Many actors are surprised when I tell them that they are the CEO of their company. It is as if they have spent most of their creative life working on their talent with little time spent on their business plan. A business plan is something every professional should have to keep their vision clear. I don't mean literal vision; I mean seeing their career journey as a process and growth opportunity. So, let's take a moment and look at being a responsible CEO. Let's look at ten actor investment strategies that can affect your investment for the better on this episode of Casting Actors Cast

  1. Picture, resume and postcard-Are they new, ready, and interesting?
  2. The actor's wardrobe and shoes-Having a separate audition wardrobe is really smart. Having six or seven items that you only wear for auditions makes sense.
  3. Your cell phone
  4. Self-tape-recording equipment
  5. Classes and seminars
  6. Resource Materials-Make sure you set aside some funds for books, drop box, actors’ access and or any other tangible assets that can grow your career
  7. Marketing-Website, blog, social media, flyers, postcards, and stationery
  8. Musical theatre expenses
  9. Transportation expenses
  10. Personal development

Have you heard the acronym, ROI? It stands for return on investment. It means that when you make an investment it should pay a dividend or at the very least improve the quality of the brand. As an actor, you can expect your ROI to include the following: Representation-finding an agent or manager that will help you with acting opportunities. Audition Increase-the number of auditions the number of callbacks and the number of bookings that grow are a good ROI. Industry Contacts and Growth-feeling like you are part of a community is extremely valuable for an acting career. Overall Industry Participation-expanding your circle to include new opportunities should happen. Investing in your acting is a plan, a strategy, a way for you to find structure in your creative life. It also assumes that you are pleased with the quality of your acting work. If not, then consider moving classes and workshops up the list as you evaluate your progress.

Jeffrey Dreisbach

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